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Google Touts Alternative to Crumbling Third-Party Cookies

2021-01-26 13:45:00| TechNewsWorld

Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. "FLoC" will be available for public testing with the March release of Chrome.

Tags: google alternative cookies crumbling

 

Google says goodbye to giant internet balloons idea

2021-01-22 06:09:11| BBC News | Business | UK Edition

Parent company Alphabet is scrapping Loon, a project set up to beam the internet to rural areas.

Tags: internet google idea giant

 
 

Google threatens to withdraw search engine from Australia

2021-01-22 03:43:36| BBC News | Business | UK Edition

The tech giant says it will remove its main search function from Australia if it passes a new law.

Tags: search google australia engine

 

Firstlight Media builds OTT platform on Google Cloud

2021-01-19 15:30:22| Digital TV News

Firstlight Media has partnered with Google Cloud to support its deployments of OTT video streaming services. Firstlight Media's microservices-based architecture takes full advantage of the capabilities of Google Cloud.

Tags: media google platform cloud

 

Australia rebukes Google for blocking local content

2021-01-15 01:13:43| BBC News | Business | UK Edition

The tech giants are fighting the Australian government over plans to make them pay for news content.

Tags: content local google australia

 

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