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Google Touts Alternative to Crumbling Third-Party Cookies

2021-01-26 13:45:00| TechNewsWorld

Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. "FLoC" will be available for public testing with the March release of Chrome.

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