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Why there must be more to your spirits brand than provenance and quality - comment

2020-02-27 14:40:00| Daily beverage news and comment - from just-drinks.com

More than ever, the spirits industry is obsessed with buzzwords. In his latest outing for just-drinks, however, category commentator Richard Woodard suggests terms like 'provenance' and 'quality' play a smaller part in the consumer's decision-making process than we would believe.

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