Home › Why there must be more to your spirits brand than provenance and quality - comment
 

Keywords :   


Why there must be more to your spirits brand than provenance and quality - comment

2020-02-27 14:40:00| Daily beverage news and comment - from just-drinks.com

More than ever, the spirits industry is obsessed with buzzwords. In his latest outing for just-drinks, however, category commentator Richard Woodard suggests terms like 'provenance' and 'quality' play a smaller part in the consumer's decision-making process than we would believe.

Tags: your comment quality brand

Category:Food and Related Products

Latest from this category

All news
»
29.01Millions to get 150 off energy bills for further five years
29.01Millions to get 150 off energy bills for further five years
29.01Apple reports best-ever iPhone sales as Mac dips
29.01Venezuelan MPs approve bill to open up oil sector to private firms
29.01Planning bids for new homes rise in England but building remains low, data suggests
29.01H5N1 Risk to Swine Research Program seeks 2nd round of proposals
29.01Pig breeder Muyuan Foods seeks up to $1.4 Billion in Hong Kong listing
29.01duBreton responds to Canada's approval of the PRRS-resistant pig
More »