Home › Why copying gin's template for growth risks doing rum a grave disservice - comment
 

Keywords :   


Why copying gin's template for growth risks doing rum a grave disservice - comment

2020-10-26 10:50:00| Daily beverage news and comment - from just-drinks.com

Cross-pollination among spirits categories offers scope for innovation-led growth for brand owners. Indeed, this is a well-trodden path with many success stories. However, category commentator Richard Woodard believes rum brands must be way more selective in who they choose to ape if they're ever going to get rum to recognise its long-expected potential.

Tags: comment growth template risks

Category:Food and Related Products

Latest from this category

All news
»
30.01Trump threatens tariffs on countries selling oil to Cuba
30.01Venezuelan MPs approve bill to open up oil sector to private firms
30.01Visit the North Sea oil field used to store greenhouse gas
30.01Why the US dollar hit a four-year low and could fall further
29.01Millions to get 150 off energy bills for further five years
29.01Millions to get 150 off energy bills for further five years
29.01Apple reports best-ever iPhone sales as Mac dips
29.01Venezuelan MPs approve bill to open up oil sector to private firms
More »