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Why brewers should think twice before ditching awards competitions - comment

2020-09-24 11:53:00| Daily beverage news and comment - from just-drinks.com

As COVID-19 has turned the flood of marketing dollars to a trickle, one major victim for drinks companies has been the entering of their brands into category competitions. This month, beer commentator Stephen Beaumont provides advice for the brewers out there struggling with the existential question: What do awards actually do?

Tags: comment awards competitions brewers

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