Home › Why RTDs could spur the next wave of growth for whisky - comment
 

Keywords :   


Why RTDs could spur the next wave of growth for whisky - comment

2020-08-13 12:26:00| Daily beverage news and comment - from just-drinks.com

The ready-to-drink category has emerged as the unlikely hero of the drinks world. Whisky - particularly Scotch - has been slow to capitalise on the trend, but a wealth of planned NPD could offer a lifeline for a segment that has famously struggled to connect with a younger audience. Category commentator Amy Hopkins investigates.

Tags: comment growth wave spur

Category:Food and Related Products

Latest from this category

All news
»
30.01Trump threatens tariffs on countries selling oil to Cuba
30.01Venezuelan MPs approve bill to open up oil sector to private firms
30.01Visit the North Sea oil field used to store greenhouse gas
30.01Why the US dollar hit a four-year low and could fall further
29.01Millions to get 150 off energy bills for further five years
29.01Millions to get 150 off energy bills for further five years
29.01Apple reports best-ever iPhone sales as Mac dips
29.01Venezuelan MPs approve bill to open up oil sector to private firms
More »