Home › "We really didn't change anything, the consumer did" - just-drinks speaks to Brown-Forman US & Canada president John Hayes
 

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"We really didn't change anything, the consumer did" - just-drinks speaks to Brown-Forman US & Canada president John Hayes

2020-12-16 17:45:00| Daily beverage news and comment - from just-drinks.com

Earlier this week, Brown-Forman announced details of a partnership approach for its Jack Daniel's Country Cocktails brand extension in the US with Pabst Brewing Co. The news comes six months after the group rolled out in the country a three-strong Canned Cocktails line from its flagship trademark. just-drinks caught up with Brown-Forman's president for the US & Canada, John Hayes, to find out more about the company's Pabst tie-up for Jack Daniel's 28-year-old flavoured malt beverage stable.

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