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Verizon Media offers header bidding-like solution for OTT publishers

2020-09-15 15:00:44| Digital TV News

Verizon Media has launched OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction enables OTT programmatic demand to compete with reserved demand in a real-time auction on a publisher's ad server.

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Category:Consumer Goods and Services

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