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Transparency key to winning customer trust

2020-09-02 14:15:00| Daily apparel & textile news and comment - from just-style.com

Transparency is key for clothing brands to win back consumer trust and confidence, according to a survey from Lenzing, and brands must revolutionize how technical knowledge is translated into consumer language on websites, product tags and labels as customers are paying more attention to this.

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Category:Consumer Goods and Services

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