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TiVo to expand ad reach with BDEX ML-based audience targeting

2021-03-24 10:00:22| Digital TV News

TiVo will use the BDEX Omnisource IQ Machine Learning solution to create, based on its TV data, a model of advertisers ideal target audiences. Advertisers can then activate these audiences via the platform of their choice.

Tags: reach expand audience targeting

Category:Consumer Goods and Services

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