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Home › The dangers of squaring up to your competitor - Comment

 

The dangers of squaring up to your competitor - Comment

2015-11-17 13:00:00| Daily beverage news and comment - from just-drinks.com

Do you remember the Pepsi Taste Challenge? Richard Woodard does, and he sees echoes of it in Bacardi's latest activation for its Oakheart spiced rum brand.

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