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PubMatic to integrate Samba TV data for CTV audience targeting

2021-04-09 13:00:35| Digital TV News

Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.

Tags: data audience integrate targeting

Category:Consumer Goods and Services

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