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OTTera integrated into the IRIS.TV video data ecosystem

2021-08-04 19:22:46| Digital TV News

July 29, 2021 IRIS.TV has added OTTera to its video data ecosystem. OTTera CTV content will now be contextually segmented by leading data providers including Oracle Advertising, Comscore, GumGum, ZEFR, Kerv Interactive and Advanced Contextual.

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