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How hops could become part of beer's marketing lexicon - comment

2020-11-25 11:22:00| Daily beverage news and comment - from just-drinks.com

In days gone by, the role of hops in brewing was only of interest to the true beer aficionado. Times have changed and, with the advent of the craft brewing boom, consumers know more about hops than brand owners give them credit for. Category commentator Stephen Beaumont believes this awareness offers a marketing opportunity for beer brands big and small.

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