Home › Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director, malts, Ian Taylor
 

Keywords :   


Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director, malts, Ian Taylor

2018-10-25 17:35:00| Daily beverage news and comment - from just-drinks.com

Today, Bacardi released a 51-year-old whisky from its Craigellachie single malt distillery in Speyside, Scotland - the company's oldest single malt release so far. In a rare move, Bacardi has chosen to give away the expression free of charge. In an exclusive interview with just-drinks, global brand director, malts, Ian Taylor outlines the strategy behind the decision and sheds some light on Bacardi's play in single malts. The company acquired Aberfeldy, Royal Brackla, Aultmore, The Deveron and Craigellachie as part of John Dewar & Sons in 1998, and launched them in 2014.

Tags: free single age global

Category:Food and Related Products

Latest from this category

All news
»
20.05WCC Re-elects Tom Bowtell for Second Term as President, Recognizes Contributions of Andy Doyle
20.05May/June 2024 Digital Edition of National Hog Farmer now available
20.05DKSH Extends Distribution Agreement with KRONOS in Asia Pacific
20.05NABC hosts foreign animal disease tabletop exercise
20.05NABC hosts foreign animal disease tabletop exercise
20.05Printed Easy increases capacity by 300% with Durst
20.05Eastern North Pacific Tropical Weather Outlook
20.05Atlantic Tropical Weather Outlook
More »