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Comscore and MediaMath offer programmatic contextual ad targeting

2020-12-03 13:30:46| Digital TV News

Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.

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Category:Consumer Goods and Services

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