Home › Comcast, Charter, ViacomCBS to collaborate on targeted advertising with new joint venture
 

Keywords :   


Comcast, Charter, ViacomCBS to collaborate on targeted advertising with new joint venture

2020-05-29 16:19:00| Telecompaper Headlines

(Telecompaper) Comcast, Charter and ViacomCBS have announced a Blockgraph partnership and new joint venture, aimed at promoting advanced, and especially targeted, advertising for TV and video. The software platform provides audience insights for both media planning and measurement and de-identified targeted advertising. The partners said the technology will help media companies provide marketers with insights across their collective platforms, without relying only third parties.

Tags: advertising joint charter targeted

Category:Telecommunications

Latest from this category

All news
01.12How Kiro AI Agents Accelerate Development from Modernization to Cloud Migration Analysis
28.11Modern IT Service Management is Transforming Managed Services. Heres how. (Part 1)
25.11Is Your AI Operation Achieving Long-Term, Sustainable Growth?
Telecommunications »
05.12Disruption as flights resume at Edinburgh Airport after outage
05.12Martin Lewis on what people misunderstand about credit scores
05.12Martin Lewis on what people misunderstand about credit scores
05.12Elon Musk's X fined 120m over 'deceptive' blue ticks
05.12EACR Inc Allentown Expands Commercial Solar Panel Recycling Services Across the East Coast
05.12This Week in Waste: Top Stories Dec 1 - Dec 4
05.12Barriers beyond tariffs
05.12Toledo, OH Negotiating with Two Companies for Waste, Recycling Collection
More »