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Home › Chinese consumers "less about show, more about know" - Diageo

 

Chinese consumers "less about show, more about know" - Diageo

2018-11-09 14:40:00| Daily beverage news and comment - from just-drinks.com

Chinese higher-end spirits consumers are moving from "show" to "know", Diageo has said, as the trend of conspicuous consumption makes way for a greater desire for knowledge and experience.

Tags: show know chinese consumers

Category:Food and Related Products

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