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Burberry trials social retail in China

2020-08-14 14:33:00| Daily apparel & textile news and comment - from just-style.com

British luxury clothing and accessories brand Burberry has opened its first "social retail store" in Shenzhen, China's technology hub, as a way to attract young and tech-savvy consumers, save profits, and stay ahead of the competition in pandemic times.

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Category:Consumer Goods and Services

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