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Absolut riding return of 'fun' in US - Absolut marketing VP

2016-03-31 14:16:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has admitted that Absolut has struggled in the US in the last few years, but improved sales in recent months have come from a stronger focus on Absolut's original flavour expression, the brand's marketing chief has told just-drinks.

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