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39% of U.S. OTT viewers access video services for specific content

2021-10-12 08:53:34| Digital TV News

October 12, 2021 Data from Parks Associates reveals that three out of the top five factors that drive OTT service subscriptions involve content and that the inability to find relevant content is a top reason for consumers leaving a service.

Tags: services video content access

Category:Consumer Goods and Services

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